Johannes Schmidt

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Flxibl
Designing a Scalable Booking Platform for Creative Freelancers

Case study

Summary

Flxibl is a calendar-based booking tool for creative freelancers. I helped evolve the product from a basic MVP into a modern, consistent, and user-friendly platform — improving UX, onboarding, and design coherence across web and mobile.

Role

Independent Designer
& Strategy Consultant

Year

2025 — now

Scope

Identity Design
Landing Page
Concept Development
UX Design

Details

1

Challenge

The founder of Flxibl had built a working product with paying clients in modeling, photography, and styling — but the UX was clunky, the onboarding flow fragmented, and the brand lacked clarity. The challenge was to upgrade the product experience while preserving what users already liked, and to position the platform for growth.

1

Challenge

The founder of Flxibl had built a working product with paying clients in modeling, photography, and styling — but the UX was clunky, the onboarding flow fragmented, and the brand lacked clarity. The challenge was to upgrade the product experience while preserving what users already liked, and to position the platform for growth.

2

Process & Solution

2

Process & Solution

3

Impact

3

Impact

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